birch bark shampoo


brand. wise caters to a new generation of conscious consumer; those who want thoughtful, carefully-sourced, and natural personal care products down to the last ingredient and packaging detail. artificial fragrances and colors, mea, dea or tea, parabens, phthalates, and sulfates will never be found in our products. natural, healthy and cruelty-free ingredients will always be the core of our products. the only ingredient that hinders the vegan certification of our products is beeswax, an ingredient we particularly enjoy for its moisturizing and protective properties.


about. white birch bark extract is a sustainable botanical extract found in the Canadian boreal forest and renowned for its high levels of vitamin c and antioxidants. less foamy and artificial than most shampoos, the unique array of essential oils found in this shampoo offer both aromatherapy and an exceptional cleansing experience. you will also enjoy active ingredients known to help encourage healthy and revitalized hair.


the ritual. step into the shower, massage a nickel size amount of shampoo into wet hair. transform your mind as you inhale the crisp scent of eucalyptus while you cleanse your scalp. 


ingredients. eucalyptus globulus (eucalyptus) leaf extract, aqua/water/eau, cocamidopropyl betaine, potassium cocoate, decyl glucoside, citric acid, betula papyrifera (paper birch) bark extract, salvia sclarea (clary sage) oil, cedrus atlantica (cedarwood atlantica) oil, rosmarinus officinalis ct verbenone (rosemary ct verbenone) oil, juniperus communis l. (juniper leaf/branch) oil, pelargonium graveolens (geranium leaf) oil, eucalyptus radiate (narrow leaf eucalyptus) oil, keratin amino acids, glycerin, guar hydroxypropyltrimonium chloride, glycol distearate, laureth-4, sodium chloride, potassium sorbate, sodium benzoate, ethylhexylglycerin, caprylyl glycol, phenoxyethanol.

475 ml size that contains 80% less plastic than conventional packaging

comes with a glass travel bottle, perfect for carry-on

we donate 1% of sales

we believe in doing our part and are committed to giving back. your purchase will help us donate 1% of our monthly sales to local and national charities that focus on bridging gaps, improving mental health, racial justice, equality, and environmental impact issues.